Team Work

There is no doubt whatsoever that publishing a book is the epitome of Team Work. Of course the Writer / Author is the most integral aspect, however without the contributing components and talents of others, the greatest works / writings quite often go unnoticed and do not receive their just due.

When we examine a book, the first thing we see is the Cover. Covers themselves have been responsible for many disappointing purchases by the consumer. Conversely so, poorly designe...

Publicity Costs . . . make the Investment

All Artists, whether you are a Writer, Musician  vie to have their creativity embraced . . . to some degree. For this a Publicity Campaign is required. There are 2 basic options as to how one may approach this. Either you hire a Publicist, which can cost you up to several thousands of dollars . . .or you become one!

Most Creative Individuals are not prepared nor capable of taking off their garbs of inspiration and cloaking themselves with the...

Selling your Book

The Passive vs. The Proactive

If you are like myself and most Authors, we feel a great sense of accomplishment just because we have a Book in Print with our name on it or in it. Books do sell ! There are the “trickle” sales and there is something quite different and dynamic . . . . and of course there is a wide expanse of experience in between the two. This leads to our sub title of this article “The Passive vs. The Proactive”.

First let us examine this ...